You Ever Wonder Why Some Email Sequences Grab You By the Eyeballs While Others Make You Yawn?

Lemme lay it on ya straight – your emails are like a bunch of teenagers trying to get someone’s attention at the school dance. Some are smooth operators who know all the right moves to get noticed. Others are awkward wallflowers stumbling around with two left feet.

Now I’m not here to rag on the underdogs. We’ve all been there, feeling more nervous than a long-tailed cat in a rocking chair factory. But when it comes to those money-making email sequences, you gotta learn to strut your stuff like John Travolta in Saturday Night Fever.

See, the real profit party happens after someone ops in to your list. That’s when you can weave some serious magic with an email sequence designed to romancify your prospects into breathing, spending buyers who storm your virtual doors.

You with me so far? Good.

Because I’m about to blow the lid off what makes a high-converting email sequence that has prospects saying “Oh behave!” and whipping out their wallets faster than you can say “email copywriting ninjitsu.”

The Name Game is Where It’s At

Here’s a lil’ psychovoodoo mindtrick for you: Using someone’s name is like a magic key that opens the doorway to their subconscious mind. Sprinkle their name throughout your emails and their brain automatically goes “Ooh, they’re talking to ME!”

It’s true. I’m not making this up. Some brainiac scientists did all kinds of fun experiments involving peoples’ names and brain activity. The human mind is hard-wired to perk up like a puppy who just heard the fridge door open whenever it hears its name.

Now you know one of the first secret sauces for making your email sequences irresistible like a chocolate fountain at a weight-watchers meeting. Use their name early and often for best results.

Deploy Open Loop Suspense Like A Seasoned Cliffhanger Writer

Here’s the next big kahuna for turning your emails into greased slides that effortlessly pull prospects further into your money-making sequences:

The age-old technique of raising curiosity by opening loops and then feeding that craving bit by bit.

You know that burning feeling of “What happens next?” you get when watching a good movie or reading a page-turner novel? That’s open loop suspense working its magic on your noggin’.

Master storytellers and Hollywood script jockeys use this all the time. Why? Because brushing up against unanswered questions and unresolved tension sparks the insatiable itch to resolve that mental itch.

In other words, your emails need to keep people curious and intrigued about what happens next if you want them glued to their inbox like a dog watching a ceiling fan.

So don’t just dump a firehose of info on them all at once. Tease ’em. Tantalize. Hint at the full scoop coming in your next installment. That’s how you keep ’em clicking and consuming every drip-feed you send their way.

And here’s a funny little factoid for ya: Some sneaky marketers use cliffhanger open loops so relentlessly, their email sequences are like a flock of cable repair technicians—always leaving you hangin’!

Pro Tip

Telling stories and making strategic open loops is like pitting human nature against itself in the best possible way. Keep leaning into those naturally ingrained urges and you’ve got one heckuva hypnotic email sequence brewing.

So let’s summarize. If you really want your email sequences slicker than a truck drivin’ through a mud puddle, remember:

1) Use their name like Lil’ Wayne uses “bling” and “shawty”

2) String ’em along like a dizzy cat chasing a laser pointer

Get those two biggies down and your email sequences will be money-grubbin’ monster trucks running over prospects’ resistance until they holler, “TAKE MY MONEY!”

And that’s what we’re all after, am I right? More cha-chinging in our cash registers from smokin’ hot email sequences that feel more like having a casual convo with an old friend than being bludgeoned with buy-this-now pleas.

So if your current emails are making more yawns than Yahtzee money, rethink that approach before I come over there and slap you silly with a rolled up copy of Scientific Advertising.

Capiche?

Til next time,

Candace

P.S. Leave me a comment if you agree with my thinking about this subject.